Setting Website Goals
For the small business owner, it is vital to set goals for your website before you even begin. These goals should be specific, measurable, action orientated, realistic and timely. Without setting goals, you may have a beautiful web design, but it may not be attaining the results that you want it to obtain. In fact, you may not even know if your website is helping grow your business at all.
Unique Visitors to Your Site
It is important to have a plan to continually attract new visitors to your site. Knowing your target audience is vital to succeeding because you need to be found where they hang out. After you have identified this group, then you can give them something meaningful for free, guest posting on a related site or cross-posting on other social media sites are all viable options. Use Google Analytics to see if your numbers are improving each week or each month.
Increase Visitor Participation
Websites are meant to be interactive. Yet, many people forget to consider how they want visitors to interact with the site. There are many ways that you can encourage a visitor to interact with your site including content directly specifically to meet their problems, installing chat and streamlining how visitors get to the information they want the most. Again, use Google Analytics to see if your visitors are staying on your site longer to see if you are succeeding.
Search Ranking Goals
Face the facts that most customers come from search engines. Therefore, it is vital to be found on the first page for keywords that your target audience is typing into search engines. If you find it difficult to compete in your favorite keywords, then consider using longtail keywords that involve your locations as they are usually place well easier. Posting meaningful content on a regular basis helps improve search rankings faster than anything else. Increase search traffic to your website, get immediate results with the company recognized as a #1 SEO services provider in Phoenix area.
The importance of regularly post cannot be overstated. Create an editorial calendar at the beginning of the year and make sure to stick with it throughout the year. Remember that you do not have to create all the content yourself. Allow another small business to address a topic that your targeted audience is interested in learning more about or hire a writer to create content for you.
Implementing these four goals for your website will allow this year to be wonderful for you. You must, however, take the time to customize the goals for your particular situation. Remember to keep your goals SMART and you will have a winning plan.